Hi, this post is different. This time we speak about marketing.
We got one of these 100$ free Linked-In Ad vouchers. We decided to spend it on Solvr. After registering for the 'free' voucher, they charged us 5$, we have no idea for what.
We ran ads from 2011-01-08 until 2011-02-06 with these settings:
- Rotate Ad Variations:Rotate Variations Evenly
- Target Audience: 8,184
- Group:Knowledge Management Experts, Knowledge Managers, Information & Knowledge Management Executive Network, Global Society for Knowledge Management, Influence Diagrams, Belief/Bayesian Nets, Causality & Bayes Theorem, Debate Politica 2.0, The Police Debate, Welcoming Argument Visualisation to Europe (WAVE), more...
Show:ContinuouslyDaily Budget: $10.00Bid Type: Pay Per ClickMaximum Bid: $3.00 per Click (CPC)Overall, we had 58652 ad impressions, 18 clicks. That is a CTR of 0,031%.
We ran 7 ad variations. Each person in our target group must have seen the Solvr ad on average 7 times.
Our data table as shown by LinkedIn looks like this:
| Title | Text | Clicks | Impressions | CTR | Avg. CPC | Total Spent |
| Think+Discuss Tool (Free) | Solve your problems step-by-step. No login or install. Try with 1 click! | 4 | 10320 | 0,039% | 2,92 | $11.69 |
| Think+Discuss Tool (Free) | Solve your problems step-by-step. Try with 1 click! | 1 | 10316 | 0,010% | 3,16 | $3.16 |
| Think+Discuss Tool (Free) | Solve your problems step-by-step. Personal and collaborative tool. | 5 | 10291 | 0,049% | 2,47 | $12.36 |
| Think+Discuss Tool | Solve your problems step-by-step. No login or install. Try with 1 click! | 5 | 10240 | 0,049% | 2,59 | $12.97 |
| Team Think+Discuss Tool | The secret tool of successful thinkers. No cost, login or install. | 0 | 6781 | 0,000% | -- | $0 |
| Think and discuss clearly | Personal and collaborative web tool. Solve your problems step-by-step. | 1 | 5370 | 0,019% | 2,92 | $2.92 |
| Think and Discuss Clearly | Personal and collaborative web tool. Solve your problems step-by-step. | 2 | 5334 | 0,037% | 2,46 | $4.91 |
We created the first 4 ads at the same time, adding the other ones later.
What can we conclude from this data? Probably not much. We tried anyways and 'found out':
- The Title Should Have Proper Title Casing
- "(Free)" in the title is useless but seems also not to hurt
- Simpler title messages seem to work better
- Action text such as "Solve your problems..." seems far better than "A tool for X and Y"
- "Try with 1 click" on its own seems unconvincing -- people seem to think "Yeah, just one click until that sign up form comes"
- "Secret..." seems to be a very bad idea
What are your marketing experiences? Share them with us.
